Marketer and creative director based in Boston, leading product marketing and brand at AON3D.
About
Hi, I'm Alex—an accomplished professional with over 14 years of leadership experience. My methodologies are geared toward producing elegantly impactful solutions to complex problems, with an emphasis on commercial success. I excel in creating narratives and innovative strategies that drive brand engagement and growth.
Let’s build together.
Experience
Selected Projects
Rimac Verne
In 2024 I was tasked with redeveloping the Verne brand and marketing strategy. As an innovative startup, Verne’s visual identity, core messaging, and marketing plan were created to establish a strong foundation, build brand awareness, and drive engagement across all channels.
The goal
To create a unified brand identity, implement a marketing strategy that connects with early adopters and partners, and clearly communicate Verne’s bold vision for transforming modern travel experiences.
Ramp
Building Ramp from the ground up. A unified brand identity and hardware offering, designed to set Ramp apart. From innovative hardware design to brand integration, each element was developed to make a strong market impact and connect with our audience.
The goal
To establish a solid foundation for growth and lasting success in the startup world.
Desktop Metal
Built the brand foundation for Desktop Metal, setting standards and creating a cohesive visual identity to ensure consistency across all touchpoints. Developed brand guidelines, messaging, and digital assets that emphasized precision and innovation, aligning the brand’s image with its core values.
The goal
To establish a strong, recognizable market presence that reinforces Desktop Metal’s position as an industry leader.
Pico MES
Pico MES’s rebrand and website overhaul, focused on SEO-driven messaging, website optimization, and cohesive market positioning. This project included a full redesign, updates to digital assets, and SEO enhancements to strengthen online visibility and create a unified brand presence across all channels.
The goal
To elevate Pico’s online presence, improve search rankings, and connect with audiences through a cohesive brand experience.
AON3D
Launched Hylo and Basis at AON3D, an AI-powered hardware and software duo designed to create a seamless user experience. Guided development from concept to market launch, integrating advanced AI with durable hardware to meet high standards of functionality.
The goal
To empower users with new capabilities and position AON3D as a leader in AI-driven 3D printing.
Samsung
Led a comprehensive project integrating digital and physical brand elements, including the creation of graphics, development of digital content, and design of physical materials. This work ensured a unified brand experience across all consumer touchpoints.
The goal
To drive consumer engagement and reinforce Samsung’s position in the market.
Education
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Masters in Marketing
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Masters of Architecture [M.Arch.]
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Bachelors of Architecture [B.Arch.]